Our Story
Ella Fjord Beauty was founded in 2022 by Ella. (Fjord is pronounced Ford and Ella short for Daniella).
She combines her love of beauty and art to enhance the happiness and wellbeing of individuals.
I believe everyone is uniquely beautiful & I take pleasure in enhancing natural beauty.
— Ella, Founder
Ella enjoyed 15 years building a distinguished career in fashion, earning a reputation for creativity and excellence as part of the VM Global Design Team for iconic brands including Calvin Klein and Hackett. Her journey culminated in her appointment as Creative Director at a retail design agency in 2022.
Intermittently and alongside this career, Ella freelanced as a makeup artist specialising in bridal make-up. She was also a valued member of the Britain’s Next Top Model Pro-Team.
After a reflective period in life, Ella wanted to focus on people. She decided to combine her love of art and beauty to enhance the happiness and wellbeing of individuals. At Ella Fjord Beauty, Ella now enjoys bringing luxury artistry and unwavering professionalism to every client.
From your initial consultation to the final result, you can relax and enjoy a truly beautiful, personalised experience. Each semi-permanent makeup treatment is thoughtfully and artistically tailored to you, with Ella’s meticulous technique and approachable, professional care ensuring every brow, lip, and eyeliner transformation delivers flawless, natural, and long-lasting results. Every step of the process prioritises your health, safety, and overall wellbeing, so you can enjoy a luxurious, stress-free experience from start to finish.
Ella is a perfectionist. Her eye for detail, her intuitive sense of facial harmony and her heartfelt focus on client satisfaction, leads to a truly unforgettable experience & beautiful results.
Ella is a highly qualified VTCT Level 4 Beauty Professional. An internationally recognised, Ofqual regulated certification. Her training reflects the highest industry standards and a deep-rooted regard for your wellbeing.
Client Reviews
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I am in love with my new fluffy brows! They are so natural yet they have made a huge difference, especially as I no longer have to waste time penciling them in each morning. Daniella was so professional yet so friendly and really put me at ease during the treatment. I love that she is a complete perfectionist and really took her time to map out my brows to make sure I was 100% happy with the shape and then used a technique which created precise brow strokes. Over all had a great experience and have had lots of compliments about my brows. I would highly recommend her for her services.
Hayley A. ~ Microblading
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Ella did a fabulous work on my brows! A lot of perfection in her work and patience to ensure brows look very close to natural yet beautiful. She’s very professional in her work, ensured I was well informed of the procedure and gave me detailed instructions on post care. As a person, she was very warm, friendly and lovely. Thank you 😊
Sangeetha M. ~ Ombre Brows
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I can’t tell you how relieved I am that I found Ella online. She is extremely professional, her actual microblading technique is excellent. The whole experience from consultation, to my actual appointment where I felt at ease and in the right hands at all times. Ella goes through everything in detail beforehand so you can relax during the procedure. I am delighted with my eyebrows and get so many compliments from my friends and family. Ella is also a very kind and easygoing person so I really enjoyed the whole experience. Do not hesitate to book Ella, she gets booked up fast because she really is that good at what she does. Thank you Ella and I can not wait for my next appointment. Leonie xx
Leonie S. ~ Microblading
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I had an amazing experience at Ella Fjord Beauty with Ella for my eyebrow transformation. Despite the challenges of working with my sparse hairs and correcting a previous tattoo, she showed exceptional kindness, patience, and professionalism throughout the entire process. Her attention to detail and cleanliness reassured me that I was in good hands. I couldn’t be happier with the results! I highly recommend her services to anyone seeking a skilled and caring eyebrow specialist.”
Lavinia M. ~ Combi Brow