Our Story

Ella Fjord Beauty was founded in 2022 by Ella. (Fjord is pronounced Ford and Ella short for Daniella).

She combines her love of beauty and art to enhance the happiness and wellbeing of individuals.

I believe everyone is uniquely beautiful & I take pleasure in enhancing natural beauty.

— Ella, Founder

How did she get here.

With over a decade of professional make-up artistry, Ella specialised in bridal make-up and was a valued member of the Britain’s Next Top Model Pro-Team. Alongside her make-up career, she built a distinguished reputation in fashion, contributing her expertise to the VM Global Design Team for iconic brands including Calvin Klein and Hackett, ultimately rising to Creative Director at a retail design agency.

At Ella Fjord, she brings unwavering professionalism and luxury artistry to every client, ensuring every brow, lip, or eyeliner transformation is not just beautiful - but exceptional, long-lasting semi-permanent makeup results. Every client enjoys a personalised experience, from initial consultation to flawless eyebrow microblading, lip blush, and eyeliner tattooing, ensuring stunning, natural results.

Ella is a perfectionist. Her eye for detail, intuitive sense of facial harmony & heartfelt focus on client satisfaction, leads to a truly unforgettable experience and beautiful results.

Always fascinated with mannequin design, tattoo artistry & the Pre-Raphaelites (if you know you know) Ella has been drawing illustrations of faces all over napkins, schoolbooks and sketchpads for as long as she can remember.

Client Reviews

  • I am in love with my new fluffy brows! They are so natural yet they have made a huge difference, especially as I no longer have to waste time penciling them in each morning. Daniella was so professional yet so friendly and really put me at ease during the treatment. I love that she is a complete perfectionist and really took her time to map out my brows to make sure I was 100% happy with the shape and then used a technique which created precise brow strokes. Over all had a great experience and have had lots of compliments about my brows. I would highly recommend her for her services.

    Hayley A. ~ Microblading

  • Ella did a fabulous work on my brows! A lot of perfection in her work and patience to ensure brows look very close to natural yet beautiful. She’s very professional in her work, ensured I was well informed of the procedure and gave me detailed instructions on post care. As a person, she was very warm, friendly and lovely. Thank you 😊

    Sangeetha M. ~ Ombre Brows

  • I can’t tell you how relieved I am that I found Ella online. She is extremely professional, her actual microblading technique is excellent. The whole experience from consultation, to my actual appointment where I felt at ease and in the right hands at all times. Ella goes through everything in detail beforehand so you can relax during the procedure. I am delighted with my eyebrows and get so many compliments from my friends and family. Ella is also a very kind and easygoing person so I really enjoyed the whole experience. Do not hesitate to book Ella, she gets booked up fast because she really is that good at what she does. Thank you Ella and I can not wait for my next appointment. Leonie xx

    Leonie S. ~ Microblading

  • I had an amazing experience at Ella Fjord Beauty with Ella for my eyebrow transformation. Despite the challenges of working with my sparse hairs and correcting a previous tattoo, she showed exceptional kindness, patience, and professionalism throughout the entire process. Her attention to detail and cleanliness reassured me that I was in good hands. I couldn’t be happier with the results! I highly recommend her services to anyone seeking a skilled and caring eyebrow specialist.”

    Lavinia M. ~ Combi Brow

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